Google has been busy testing click-to-text in AdWords search ads for many months now and from the 06 February 2017, call extensions will be automatically added to these mobile search ads using the phone numbers from your landing pages.
Have you noticed that there has been lots of fluctuation in local rankings lately? This may be down to the recent Google Possum Algorithm update. First we had Pigeon, Penguin, Panda, Hummingbird and, now, Possum.
Marketing has experienced a dramatic shift in recent years, from traditional to digital. Smartphones are now dominating how we access the internet and its content. Bearing this in mind, it is essential that you have mobile marketing strategy in place and that it does not take a back seat!
We have compiled a list of marketing terms so that you can better understand the jargon associated with digital marketing.