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Search Engine Optimization
Search Engine Optimisation (SEO) is the activity of optimising your online content to help you appear as a top result for searches for a number of certain keywords. If your target audience is searching for products or services, which you provide, our experienced SEO team can get your website to appear above your competition on the search engine page rankings. This will drive more quality traffic to your site.
More and more online searches (the majority on mobile devices) are looking for local businesses. Local SEO will help your business stand out in SERP’s. This is a highly effective way to market your business online, this will help you promote your services and products to local customers at the exact time that they are searching for them.
A solid SEO strategy is also the most scalable way to promote your business to a wider online audience. There are 4 key areas that we will be focusing on.
- Techincal SEO: we will be able to determine how the content on your website can be indexed and crawled.
- Content: we will ensure that the content on your site answers the relevant queries that your customers are searching for.
- On-site SEO: we will optimise the content on your website.
- Off-site: basic link building for local search results and create a link strategy for high traffic search terms
How do you do this?
We make this work by doing the following steps.
- Using tools such as the Google Keyword tool , we research keywords that your potential customers use to find your industry and review what opportunities are available.
- We review your current online activity and check domains, redirects, H1, all meta data, sitemaps, images and alt tags.
- With Search Engine Optimisation research we can assist you in your overall strategy to expand into new markets.
- We will review your website layout and making it more user friendly will increase conversion rates to deliver more results for your business.
- We will research your competitors to ensure we get you ahead of the competition.