Analytics will provide us with valuable information to help us develop your business
One of the reasons digital marketing has grown in popularity so rapidly is its ability to provide real time information. This is key to help develop a strategy that delivers within budget.
Each time a visitor goes on your site, we can track how they found your website, which pages they visited and what made them leave before they completed the contact form or purchased from the site. Certain analytics tools will determine what median you should use to market your website or tell you if your market is even worth chasing.
Google Analytics: This tool from Google generates detailed statistics about the visitors to a website. Aimed at marketers it provides powerful information allowing us to track the source of all your visitors, which services/products they are looking for and web pages that are not preforming.
Google Keyword Tool: This special tool from Google will tell you what keywords people are searching for throughout the globe. You can choose which country , language or device to get the correct information for your market. This tool is essential for SEO to determine which keywords you need to focus on.This tool can also be used to determine if there is a market for your product or service. We have even used it successfully to allow a client to determine if we could develop their idea into a viable business.
Google Insights: Google Insights helps you compare search volume patterns across different regions, time frames and categories. This tool allows you to see the demand for certain subjects. It can also be used in addition to the keyword tool to confirm results.
Google Alerts: Google Alerts is a free tool used by marketers to monitor brand name, key industry terms and competitors. It sends an email whenever your term is mentioned online.
Google Webmaster: Google Webmaster is used mainly by website developers and by SEO companies for detailed reports on your site visibility on Google.
Google Developers: Google Developers is an essential tool used by us to ensure your website is fast. As mobile is overtaking desktop, Google is rewarding websites that have very quick upload speeds with better search results.